When the “Free Market” Isn’t Free: Why the American Prairie Reserve Fails the True Test of Market Environmentalism
For decades, the Property and Environment Research Center (PERC) has championed a powerful idea: free-market environmentalism. The core philosophy is simple yet profound—environmental quality can be best achieved through well-defined property rights, open market competition, and voluntary exchange, rather than top-down bureaucratic mandates. It’s an approach that respects local communities, values production, and relies on a level playing field.
While some conservationists attempt to bridge the gap between PERC’s philosophy and the sweeping ambitions of the American Prairie Reserve (APR), a closer look reveals a glaring disconnect. For Montana’s ranching families—who have sustainably managed these landscapes for generations—APR’s operations don’t represent a triumph of the...



